It is expected that the auto market will turn red in September
Stock Bags,Stock Bag Depot,Building Material Bags,Bag Stock Available Zhejiang Changying Plastic Packaging Products Co., Ltd. , https://www.cyfibc.com
This week, a reporter gathered insights from three major automobile markets in the Beijing Asian Games Village, the North, and China United, revealing that the overall auto market maintained stability in August despite the upcoming peak sales season in September. Some industry participants believe that September will bring a surge in car sales, with market sentiment expected to translate into increased turnover.
Li Manli, General Manager of the Northern Automobile Trading Market, noted that while sales figures at the end of August didn't show a significant rise, there was a noticeable improvement in market confidence. She expects this growing sentiment to lead to higher sales in September. According to reports from the North Asian Auto Market, although final sales numbers for the last week of August are still being compiled, preliminary data suggests that weekly sales have remained stable, hovering around 800 units. Popular models remain scattered, with no clear hotspots emerging.
The top-selling models continue to be Jetta, Xiali, and Elysee. At the China United Automotive Markets, Yang Yang, head of the marketing department, reported that August sales saw a nearly 20% increase compared to July, though the last week of the month did not show a dramatic jump. As September approaches, dealers are preparing for a potential sales boom, particularly in the Asian Games Village market, where traders gather to offer competitive deals.
Inside the market, car dealers actively engage customers with tailored offers: "Vios for XXX yuan? Accord for XXX? Bora for XXXX? Excelle for XXX? Elantra for XXXX?" Almost every brand is available, but prices vary among traders. For example, the same Vios model might be priced 5,000, 7,000, or even 8,000 yuan lower or higher depending on the dealer. While some traders offer steep discounts, dealers typically provide more modest price reductions, with margins remaining tight.
At a new Xiali showroom, a customer asked, “Can you make the new Xiali cheaper?†The salesperson replied, “I can give you up to 1,000 RMB off.†He added, “This car just launched, and a 1,000 RMB discount isn’t small. If you don’t decide now, the store may introduce even better promotions in September.†The customer agreed to wait, showing that many consumers are already open to discounted prices.
Historically, dealers often launch short-term promotions before the National Day Golden Week. Some are already planning big events in early September. While market professionals have varying opinions, most agree that September will be the peak sales period. Li Manli remains optimistic about the second half of the year, suggesting it could perform better than the first half. However, she notes that there hasn’t been a significant improvement in the past eight months, and growth is expected to remain moderate.
Xiao Gang from the Asian Games Village Auto Market predicts that September sales will rise due to more promotional activities, but October may see a gradual decline, continuing until November. A new peak is expected in December before the new year. In contrast, Yang Yang from China United is less confident, predicting a 30% increase in September sales but warning that the broader market won’t see a substantial rise. He attributes this to ongoing price chaos, which has made consumers hesitant to buy cars, despite manufacturers’ promises to address the issue. He expects manufacturers to re-adjust prices next year for better control. (Reporter: Li Wei)