Analysis of Sales, Shares, and Profits of GM's Major Global Markets in the First Three Quarters

In November, General Motors announced that it sold 2.065 million vehicles in the third quarter of 2010, accounting for 11.5% of the global automotive market.

North American and European sales account for approximately 50% of the total

GM has three major divisions globally after bankruptcy and reorganization: General North America (GMNA), General Europe (GME) and General International Operations (GMIO). Among them, the General International Operations Department (headquartered in Shanghai) is responsible for the Asia Pacific, Africa, Latin America, Middle East, Russia and CIS countries.

From the perspective of sales volume in the first three quarters of this year, if Wuling and other non-GM branded auto models were not sold, GM North America had the highest production and sales volume, followed by the area under the responsibility of the General International Operations Department, and the third was General Europe. The data released by GM has been included in these sales figures. In this way, the sales volume of General International Operations is the highest, and the sales volume is almost the same as the combined sales of General North America and General Europe.

The sales volume of GM's three business divisions are as follows:

In the first quarter of 2010, the sales volume of General International Operations reached 10.31 million units, which accounted for 51.6% of the total sales of General Motors; General Motors North America and General Motors Europe sold 564,000 units and 404,000 vehicles, respectively, accounting for 28.2% and 20.2% respectively.

In the second quarter of 2010, the sales volume of GM International Operations reached 996,000 units, accounting for 46.2% of the total sales of General Motors; sales of General Motors North America and General Motors Europe were 716,000 units and 443,000 vehicles, accounting for 33.2% and 20.6% respectively.

In the third quarter of 2010, the sales volume of General International Operations reached 1.014 million units, which accounted for 49.1% of the total sales of General Motors; General Motors North America and General Motors Europe sold 661,000 units and 391,000 vehicles, respectively, accounting for 32.0% and 18.9%.

In the first three quarters of the total, the sales volume of General International Operations reached 3.041 million units, which accounted for 48.9% of the total sales of General Motors. The sales volume of General Motors North America and General Europe were respectively 1.941 million and 1.238 million, accounting for 31.2% and 19.9% ​​respectively.

For GM International Operations, the largest market is China. In the first three quarters, its cumulative sales volume in China (1.777 million vehicles) accounted for more than half of the total sales in the region in charge of the operation department.

GM’s share in major auto markets: 18% in the United States and Brazil, 8.9% in Europe, 13.6% in China, and 3% in India

From the third quarter of this year's data, GM’s market share in North America is 17.7%, and it is 10.3% in Asia Pacific, Africa, Latin America, the Middle East, Russia, and the Commonwealth of Independent States. Its market share in Europe is higher than the previous two regions. Low, only 8.9%.

From a country perspective, GM has a market share of 18.3% in the United States and 18.3% in Brazil. In the first quarter of this year, GM’s market share in Brazil was as high as 19.9%, which is higher than its share in the United States in the current quarter (18.4%).

GM’s market share in the UK is also high, reaching 12.6% in the third quarter. However, its share in Germany is only 8.5%.

In China, GM (including joint ventures) has a market share of 13.6%. Its share in India is only 3.0%. However, in the first two quarters, its market share in India reached 4%.

The highest sales in North America, the highest profitability international operations

GM said that it achieved profit and positive cash flow in the first three quarters of this year. Among them, sales revenue in the third quarter was 34.1 billion U.S. dollars, EBIT was 2.3 billion U.S. dollars, and net profit attributable to holders of common shares was 2 billion U.S. dollars.

From its three major regional markets, although about half of its sales come from the International Operations Department, sales revenue in the third quarter was only about US$8.7 billion. The market with the largest GM sales is still the North American market, which amounts to approximately US$21.5 billion.

Judging from the third quarter EBIT margin, General North America (9.9%) is also higher than General International Operations (7.4%). However, in the first quarter, the EBIT margin of General International Operations reached 14.4%, far exceeding General North America (6.3%). From the first three quarters, the EBIT margin of General International Operations (9.8%) was also higher than that of General North America (8.1%).

GM is losing money in the first three quarters of this year.

Note:

1. General-purpose global sales include sales of general-purpose joint ventures such as Shanghai GM, SAIC-GM-Wuling, and FAW-GM. Among them, the sales of GM International Operations include sales of the following brands: Chevrolet, Buick, Cadillac, GMC, GM Daewoo, Holden, Wuling, FAW-GM, etc.

2. The four existing brands in GM North America are Chevrolet, Buick, Cadillac and GMC. In addition, GM also has the Opel/Vauxhall brand in Europe, the Daewoo brand in South Korea, and the Holden brand in Australia.

3. GM’s sales in Europe also include the Chevrolet brand cars produced by the General Motors International (GMIO) and sold in Europe. However, this part of sales revenue and corresponding costs are included in the general international operations department.