The auto market in 2011 is like a kaleidoscope

Industry observation

New year new life. The automotive industry has also begun a new year of hard work in the winter. At the end of the year and the end of the year, the preferential policies were withdrawn, the price increases for cars and boats, the limit for Beijing, and the rise in oil prices. The auto industry and consumers were suffering. Whether or not the company can maintain the exuberance of the previous two years in 2011 will become a hot topic in the industry. The auto market vientiane is like a kaleidoscope, but this is not a definitive change. In another perspective, it will show a different kind of world.

The automobile industry shares similarities with the stock market and the property market. This is the extent of policy guidance. The economy is good, the car is good, if the economy is cold, the car will be hard to sell. Therefore, to let auto companies predict that in 2011, no one is not cautious. Anyway, to say less is correct. To say the growth rate, it is said that it is more than 10% and dares not to speak big. However, when it comes to the development of one's own business, it will be like a few treasures, endless, giving people a sense of blood boiling. The two attitudes are actually the same, that is, no matter how the environment changes, their own development is in no way stagnant. Whoever calls himself is the life of a car. As long as you are a dazzling star, you have no fear of dim eyes, and consumers will always see themselves.

Some people say that the era of frenzied high-profit automotive industry has ended, which is compared with the past. Despite the continuous decline in the price of cars, the profitable cars still go its own way. As long as the production capacity of auto companies continues to expand, it will prove profitable. After all, the three or four cities are waiting for them.

In the traditional automotive industry, energy-saving vehicles will continue to enjoy their appealing qualities, cater to both the government and car owners. Recently, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Finance have also jointly released the fourth batch of energy-saving car promotion catalogues, which has provided a lot of depressed companies. comfort. For new energy vehicles, it is also an area where many auto companies are striving. There is policy support, there are subsidies to follow up, and the world can be famous. No one can follow the trend. Whenever we can hit the road no matter what time, as long as we continue to hold high the banner of new energy, the country will be able to see that the public will certainly be able to see it.

The automotive market is not monolithic, and the continued popularity of SUVs will become a trend in the future. A bunch of new brands such as Po Chun, Kai Chen, Ideas, and Chuan Ye will also enter the market one by one. Low fuel consumption, flexible, small-size models will have unprecedented development. Those who can change in time with the changes in consumer life can always get more market opportunities. With the constant addition of fresh elements, the traditional automotive sector has been divided and more changes have taken place. The old boundaries are gradually being broken. From the price, size, configuration, and variability of scientific and technological content, the concept of consumers will be greatly affected. Any one variable may give birth to a new market share.

With the continued growth of China's economy, the auto industry will not only further consolidate the status of the world's largest auto market, but will continue to be integrated into the world's auto industry revolution. China’s consumer behavior will eventually change the foreign automobile industry. Regardless of the big market, the domestic auto industry is still in a process of rapid popularization. Compared to the gloomy Western market, multinational car companies still have too many opportunities in China. Regardless of whether it is autonomous, Japanese, German or American, who can win 2011, we must always understand and understand the Chinese heart.