Jiangxi Dalong: a new star in the dryer market
Since the establishment of the company at the end of 2013 to the end of 2016, it has achieved “triple jump†in just three years, and its product sales have doubled every year. The market share in Jiangxi Province has been more than 30%, ranking the top three in the industry. Praised by users, user satisfaction is above 80%. At the same time, the internal management level of the company has been upgraded and the quality of operation and economic efficiency have been continuously improved. Dalong Brand 5HX series grain dryers and Dalong brand DL series high efficiency hot stoves achieve “zero inventory†year after year. 100%, has become a rising star in the dryer market in southern China. In the face of these achievements, the Dalong decision-makers attributed it to two points: First, the country's support and support efforts were in place; second, it caught up with a good market situation. The author captures some unknown “mystery†through zero-distance contact with the company’s cadres and workers. In fact, the success of this company is mainly due to the support of the "four big ideas." First, quality first. Dalong’s decision makers know that as a newly recruited recruit, they have almost no advantage over others. If they are not to be overwhelmed in the increasingly fierce market competition, they will only come up with better products than others. High quality quality speaks. To make a good product, we must first have a handy tool as a guarantee. In order to create a good product, the company invested heavily in the purchase of a series of advanced mechanical processing production equipment and complete sets of quality inspection equipment such as laser cutting machine, CNC bending machine, CNC lathe, automatic spraying production line, and so on. Process technology has advanced to the industry. In order to ensure the quality of products, Dalong has to produce all of its main components from external sources. The self-manufacturing rate of the products is over 90%. In the choice of matching purchased parts, they never neglect quality in order to save money. In the selection of raw materials, the plates they use are thicker than others, and the profile size is larger than that of other homes. All of them are made by major manufacturers such as Shanghai Baosteel and Maanshan Steel. The bearings used in the dryers are imported from Japan. The Siemens components of the electrical components are selected in all colors. Fans, motors, moisture testers, and electronic control systems are also all from famous domestic manufacturers. In order to ensure the performance of the whole machine, the quality inspection standards of the company's external purchased parts have reached a level of “demandingâ€. If the products are not up to standard, they will not enter the factory gate even if the conditions are favorable. Even if it is a big factory product, the sample must be carefully analyzed, tested, and screened before ordering. For the quality control of the production process, Dalong not only established a strict quality inspection and control system, but also implemented a set of assembly quality information disclosure system in the assembly shop, which requires each worker to have his own name after completing a process. Fill in the "assembly quality information tracking card", the random device sent to the end user, which can serve as the basis for internal quality assessment, but also allows users to assess the quality of the work of the assembler, played a dual role in the supervision. Take Chairman Zhou Gang's original remark that "If you don't do something well, don't blame the user for name and name." The second is demand-oriented. Since entering the market for more than three years, Dalong has always adhered to market-oriented and closely focused on the objective needs of end users to carry out business activities. In order to meet the needs of dryers at different levels and with different business entities, the company started from 10-12 tons of small and mid-size products and continued to move toward large-scale products, and has successively introduced 5HX-10, 5HX-12, and 5HX-16 to the market. , 5HX-20, 5HX-30, etc. 6 models of dryer models, the product batch processing volume from 10-16 tons to 20-30 tons. At present, the company has also begun work on the development of super-large new products such as 5HX-60 and 5HX-100. It is expected that a single batch of large-scale circulating dryers with a drying capacity of 100 tons will be put on the market as scheduled in the first half of 2018. Meet user differentiation needs. In order to reduce the user's cost of use, the company successfully developed a high-efficiency multi-fuel hot blast stove. In order to meet the individual farmers with small drying processing capacity, Dalong launched a variety of models can be equipped with fuel burners as a heat source, users do not need to install a stove. Only this one, each dryer can save the user the cost of purchasing more than 10,000 yuan. For multiple online users with conditions, Dalong will introduce special radiators that can be equipped with steam boilers or use local centralized heating resources to save energy and reduce consumption. The third is service for the win. "During today's domestic dryer market is in an era of homogenous competition. Although there are various brands on the market, only the service is a personal symbol that cannot be duplicated. The user's reputation is the key factor for the company to win the market. If we want to take a place in the market, we must not only rely on excellent products, but also provide users with the best quality service." This passage is the mantra of Zhougang's frequent admonitions to employees. It is Dalong's commitment to users and its vow to the public. In day-to-day business operations, Dalong people are really practicing this commitment. On the evening of last fall, user Zheng Longlong of Baitu Village, Wuqiao Town, Gao'an City, was in a hurry when he had machine troubles in the drying of the early rice. However, it was already 10:00 at night, so he took a try and thought. He dialed Dalong's customer service phone and did not expect factory service personnel to readily agree and immediately send someone to overhaul. Less than two hours later, the factory's after-sales staff arrived at the scene and quickly resolved the problem. Quan Zhenglong said with excitement: "I did not expect you to come so fast. We have such a caring service and use your machine to be assured of one hundred things." Zheng Donglong, of Jinjiang Town in Yujiang County, previously used to do food trade business. In recent years, he has been planning to invest in dryers. Heard that the quality of the dryer produced by Jiangxi Dalong Company was stable, so he took a look at the psychology. In the past year, he purchased 20 sets of Dalong Brand 5HX-12 12-ton dryers. The company immediately sent people to install and debug, and also returned to the handle. They taught them the operation, maintenance and simple maintenance knowledge of the machine. In the early rice drying season, the factory dispatched people to visit and inspect the equipment, guide the test machine, and help them to bake the first batch of rice. For the sincere service of the manufacturers, Zheng boss looks in his eyes and hi in his heart. Due to the stable product quality and the availability of services, Zheng’s boss used only one drying season, and he recovered all the purchase costs, and he also earned more than 300,000 yuan in profits. Out of trust in Dalong's product quality and service quality, it immediately inspired Zheng Donglong's confidence and courage to further expand investment. In October of that year, Zheng Bo raised another fund and purchased 34 Dalong brand dryers of the same specifications. Two grain drying centers were successively built in the year, and the batch processing capacity reached more than 600 tons. Big boss. The fourth is willing to give up. Since Dalong was established more than three years ago, the company’s advertising costs have been almost zero. In addition to the required qualification documents, there is no honor or certificate for various companies or products. Because they know the truth that "the Gold Cup Silver Cup is inferior to the boss's reputation." In the distribution of internal resources of enterprises, they are even more apt to apply the "credible" philosophy to the extreme. All business projects carried out by the company are first considered by the company's own resource support capabilities, and never blindly expand. As for the choice of target market, they strictly follow the location of the company, only Jiangxi and its surrounding areas with a radiation radius of less than 500 kilometers, and market areas beyond this range, even if the prices of distributors are higher and various conditions are met. The extra thickness is also not available, to ensure that after-sales services are in place in time and to ensure that users have no worries. From July to October of each year, it is not only the season for sales and installation of dryers and the after-sales service season, but also the most serious time for production and assembly tasks. In order to solve the problem of shortage of human resources, the company often prefers to stop the production assembly line, but also to ensure the manpower requirements of the after-sales installation and service departments to ensure that the installation and service commitments to users are not compromised. In the past three years, although the company has lost hundreds of sales orders that are readily available, they have won the trust of customers and won the future. NINGBO RUICAN is a professional company which produces and manages castings, forgings and machinery fittings.and it has the production capacity of producing iron castings, steel castings, precision castings, forgings and machining etc. They are mainly available for train, auto, pipe & valve, mining & engineering machinery etc, and our products are mainly exported to America, Canada, Japan and Europe , etc. Customers give us favorable reception on quality, price and delivering goods on time. 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Our company has an excellent and professional team who engage in foreign trade perennially, and has a number of high skilled experience engineers. Our company has advanced production equipments and test instruments with excellent marketing team and domestic region channel partners, we have a perfect management plan for products market development and products after-sales services. At the same time, we will adhere the principle and adhere the idea of "Quality: The cornerstone of Credibility ", and we always give top priority to products quality and we sincerely provide high quality, competitive price, reliable products and best services for each customer.
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