Titanium dioxide market is not light in the off-season

Titanium dioxide is an excellent white pigment used primarily in the coatings industry. Due to the rapid development of the real estate industry in developing countries around China, the demand for architectural coatings is rising, and the demand for titanium dioxide is increasing year by year. However, the capacity of titanium dioxide in these countries is limited and the output is insufficient. Most of the titanium dioxide is imported. However, China's titanium dioxide price advantage is more obvious, so China has become a major importer of titanium dioxide in neighboring developing countries.

Secondly, in recent years, affected by the domestic environmental protection situation, the production cost of titanium dioxide has been continuously increased, and environmental protection expenditure has increased. As a highly polluting industry, titanium dioxide has been banned for production or limited production many times, resulting in a decrease in the inventory of titanium dioxide in the off-season and even tight stocks, resulting in a low season and high prices.

Last year, the titanium dioxide industry experienced 12 consecutive increases. This year, titanium dioxide is in the midst of rising prices, and the industry situation is so good that the traditional difference between the seasons is gradually blurred. However, the dividends in the titanium dioxide market have revealed many crises.

High dependence on raw materials and high dependence on foreign countries

Although China's titanium resources are abundant, domestic demand is also quite large. The distribution of titanium concentrate in China is mainly concentrated in the Panxi area of ​​Sichuan Province. The ore is mostly symbiotic with metal, and it is restricted by local geography and regional protection. It is difficult to extract and difficult to extract. A considerable part of titanium ore needs to be imported. According to rough statistics, the dependence of titanium mines in China is about 40%.

Focus on low-end products, low price is the main competitive advantage

China's titanium dioxide is mainly based on sulfuric acid, and the production of chlorinated titanium dioxide is relatively low. Although China is the world's largest exporter of titanium dioxide, the export of titanium dioxide is mainly sold to developing countries and regions such as the Middle East and India. The quality of titanium dioxide is not high in these areas, and titanium dioxide sold to developed countries and regions is also mainly Used in industries and fields where the quality of titanium dioxide is low. At present, the main competitive advantage of China's titanium dioxide export is that the price is relatively low compared with the international chlorination method. While the quality is increasing, the low-price competition will gradually have no advantage.

The product process is backward, and the development of chlorination method hinders

At present, the production of titanium dioxide in the world is mainly chlorination method, especially in developed countries in Europe and America, the production capacity of sulfuric acid titanium dioxide has been eliminated, and the production capacity of chlorinated titanium dioxide in China only accounts for less than 10% of China's production capacity, more than 90%. All are sulfuric acid process, and the production process is relatively backward. At present, although a considerable part of the chlorination capacity is proposed or under construction, except for a small number of enterprises that have mastered a few chlorination production processes, most of the production processes and equipment need to be imported from abroad, and the development of the chlorination method is hindered. .

Product quality homogeneity is serious, lack of brand awareness

At present, most small enterprises of titanium dioxide in China lack their own brands and lack high-quality products based on the market. The products produced by enterprises are highly homogenized and lack competitiveness. Although some companies have their own independent brands, as long as they are concentrated in sporadic large enterprises, a large number of small and medium-sized enterprises use product models in international transactions without brands. In addition, in terms of exports, most of China's titanium dioxide exports are distributed by foreign traders or agents, not directly contacting customers, unable to effectively understand customer needs and provide after-sales service.

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