Six key trends in the global packaging market in 2016
Mintel, a market research provider, has revealed six key trends that will impact the global packaging market in 2016. Mintel has listed six major trends affecting consumers and brands 1. The development of digital technology Digital printing is increasing brand awareness through the use of local, personal and even emotional aspects to further create opportunities. 2016 will be an important turning point for digital packaging and printing, such as the use of limited editions, personalization, and rapid economic development to quickly bring products to market. 2 perfect display of goods At present, more and more packaging claims competition attracts consumers' attention. However, consumers do not really provide good solutions because they really want to buy or they urgently need products. Consumers want more useful information in the products they purchase to help them make the right purchase decisions. Therefore, future detailed label information and clear product settings on the packaging will be a major development direction. 3 Packaging Flexibility Soft packaging products (especially small packaging bags) no longer consider the compromise method, but when exactly does the packaging design become novel and styleless? The truly innovative brands are looking for a new generation of products with strong shelf presence and environmental benefits. Rigid/flexible package design style. 4 can not just focus on "green packaging" Despite the greatest efforts made by brand owners, the benefits brought about by packaging recycling are far from reaching their full potential. Looking to the future, when the product price is equal to the product quality, more and more consumers will turn to purchase products with ecological and alternative usage characteristics. Therefore, brand owners cannot ignore this issue when developing their brand positioning and developing marketing strategies. 5 packing specifications According to the consumer needs to use different packaging products on different occasions, brand owners must provide a variety of packaging specifications. In 2016, brands must provide packaging products of different specifications. This helps consumers to select the right-sized products according to different occasions. This will help reduce the consumers' lack of brand loyalty. 6 Packaging traceability Today's advanced science and technology are widely used in packaging products such as Near Field Communication (NFC) and Bluetooth Low Energy (BLE). Today, brand owners are increasingly adopting innovative ways to win consumers' hearts. Mr. David Luttenberger, the company's global packaging director, said: “Brands are in a parallel relationship in trying to attract consumers and provide consumers with the packaging products they desire at a more personal level.†Digital printing plays an important role in creating "excellent" personal experiences, clearly labeling information, enhancing brand transparency, and building buyer confidence. The eco-responsible packaging products enhance the awareness of social environmental protection. The next-generation hybrid packaging products must not only provide powerful shelves with functional and environmental benefits, but also satisfy consumers' changing needs on different occasions while supporting “mobile traceabilityâ€. Packaging application. These are the innovative packaging elements that consumers want to see in 2016. Brands and manufacturers must also ensure the participation of global consumers and brand loyalty in the invisible era while designing innovative packaging. In addition, it provides consumers with a More packaging options ever. Ecg Holter,Holter Ecg Machine,Bluetooth Ecg Machine,Portable Holter Ecg Machine Changchun Yingwang Times Digital Co., Ltd. , https://www.ccsdsm.com