Rainbow Run Eight Years of Change

Hongrun Precision Instrument Co., Ltd. was established in 1995. Under the leadership of the superior party committee and the enthusiasm of the local government for more than a decade, through the hard work of all employees of the company, we have achieved certain results, and the product popularity, reputation, market share and company scale have been greatly improved. Although the company has great development, but there are also many difficulties and problems, these difficulties and problems have become obstacles and obstacles to the development of the company. Whether it can reverse the trend and make changes, overcome the difficulties in progress, and gradually break through the existing problems, lay a solid foundation for the future development of Hongrun, and test every Hongrun people. After experiencing the corporate crisis from 2004 to 2006, we made painstaking efforts, tried harder, focused on the future survival and development of the company, and conducted serious reflections on the problems that have gradually emerged during the more than 10 years of entrepreneurial development. The root cause, the unification of ideas, and the clear need for the company to occupy a place in the fierce market competition must advance with the times and it must continue to change. The existing problems mainly include four aspects: First, the market operates well, and the technical power is weak; second, the staff team is stable and the overall quality is low; third, there is a high reputation and there is no corresponding reputation; the fourth is the market. Strong operating ability and weak sales ability. After identifying the problems and the causes of the problems, we learned from the good practices and good experiences of our peers, and contacted the company's actual situation to clarify the objectives and direction of the reforms and explore feasible measures. Since 2007, the company has explored and reformed the following aspects:

I. Intellectual Property Development and Protection. For a long time, we have been adhering to the scientific and technological development concept of “scientific and technological innovation and intellectual property protection, we have a long way to go”. We have introduced many high-end talents, including professors. Established R&D centers in Nanjing and Beijing. R&D personnel and pilots work day and night to work hard. In just a few years, the company has developed five series of instrument products: digital meters, paperless recorders, electric watches and tachometers, isolators and barriers, and process calibrators. Products with superior performance to achieve European and American quality. With beautiful design, dexterous process structure, super anti-electromagnetic interference, long working hours, ultra-low drift, precise measurement and control, comprehensive software features, etc., can meet the needs of customers in different industries, has become a display control Instrument industry mainstream products. Products are widely used in aerospace, military, nuclear power, high-speed rail, steel, metallurgy, chemical, pharmaceutical, petroleum, equipment manufacturing, automotive manufacturing and other fields. Among them, there are more than 40 aerospace companies, such as: China Air-to-Air Missile Research Institute, China Academy of Space Technology, China Aerospace Aerodynamics Technology Research Institute, Tsinghua University, Aerospace Academy, etc. More than 40 aerospace companies, more than 10 military engineers Enterprises, such as the China Institute of Atomic Energy, the Institute of High Energy Physics, the Chinese Academy of Engineering Physics, the Chinese Academy of Engineering Physics, the Academy of Military Medical Sciences, and more than 10 military-industrial enterprises, as well as the Daya Bay nuclear power plant, Ling Ao nuclear power plant and many other nuclear power companies. The company's products are far ahead in the market, and sales in the market have skyrocketed. The company was first recognized as a national high-tech enterprise in 2009. In the same year, the State Intellectual Property Office granted the nation's first batch of enterprises with intellectual property advantages. The company presided over or participated in the drafting of 31 national standards for digital instruments, with more than 400 national patents and more than 100 software copyright registrations. The "Hongrun" trademark was recognized as "China Famous Brand" by the State Administration of Industry and Commerce. The company's products have been rated as "National Key New Products" by the nine ministries and commissions of the country. The Enterprise Technology Center is the engineering research and technology center for display instrument companies in Fujian Province, and it has established academician expert workstations in cooperation with the University of Shanghai for Science and Technology. The company's product projects have won the “National Torch Plan Project”, the National Innovation Fund, the National Key Industry Revitalization Project Fund, the National SME Development Special Fund, and the National Service Industry Guiding Fund Support. It is an innovative enterprise in Fujian Province and has been identified by the Fujian Economic and Credit Commission as "Fujian Provincial Informatization and Industrialization Integration Demonstration Enterprise" and "Fujian Strategic Emerging Industry Key Enterprise".

Second, in terms of corporate culture construction, many people feel that corporate culture is “virtual”, invisible, intangible, and seemingly incompatible with improving corporate cohesion and employees’ sense of belonging. The Hongrun company has been continuously established through many years. The corporate culture has been understood and recognized by the employees and formed consensus. Achieved the company's highest goal and the concept of value from the way of thinking to the behavior of the change, become employees conscious action, corporate development has also reached a new level. So, what is Hongrun's corporate culture?

Hongrun Culture can be summed up as "a spirit" and "four big ideas." "One spirit" is "Hongrun is not afraid of expedition difficulty". It is in the same strain as the "Red Army is not afraid of expedition difficulty" during the Long March. It is the perfect combination of the Red Army's Long March spirit and the modern high-tech corporate culture, reflecting the unity and cooperation of the Hongrun team. Forge ahead with determination and spirit. The stormy rainbow is the interpretation of this spirit, that is, the achievement of any goal, the achievement of any achievement, no hard work and hard work, no stormy baptism, no long and rugged road, no growth, no possibility of development grow. Under the guidance of this spirit, the four concepts of “Management Concept—Cohesion and Power Generation, Quality Concept—Quality is the Life of Rainbow Run, Service Concept—Customer Satisfaction is Our Continual Pursuit, Science and Technology Concept—Innovation Creates Vitality” are implemented. .

Third, corporate talent team building. In the construction of enterprise talent team, we use Hongrun corporate culture to create a group of cohesive enterprise teams. The company has long adhered to a multi-level and diversified talent team construction model of “internal training and external introduction”. In the aspect of external introduction, a group of talents from Zhejiang University of Science and Technology, China Southern Airlines and National University of Nanjing University were recruited, and academicians’ specialist workstations were established in cooperation with the University of Shanghai for Science and Technology. Academician expert team to further improve the level of scientific research and development and independent innovation capabilities, and promote the overall improvement of the overall competitiveness of enterprises. In terms of internal training, we adopt the exam-based belt test to organize employees to participate in 3-4 vocational skill examinations a year to promote the improvement of employees' capabilities and improve the quality of front-line employees. In terms of promotion of talents, we take resolute measures to meet those who are able to do so. Excavate and train competent and talented employees, keeping in mind the principle of “people-oriented, only talented”, attract talents, discover talents, respect talents, train talents, create talents, create a learning platform for employees, and create a platform for growth. Rich platform. Fully understand what employees are diligent in creating wealth, knowledge in creating wealth, and talent in creating wealth.

Fourth, build world-class products, so that Hongrun to the world After eight years of hard work, Hongrun company in product development, technology and equipment, talent, corporate culture, corporate management, market development is maturing. The fruit that the Hongrun people poured out with hard sweat is thriving. During the five years of hard work, a large number of diligent, hard-working, and hard-working employees have emerged. They are young, full of vigor, are good at learning, are active, and are active in various positions of the company, becoming the backbone of Hongrun Corporation. It is Hongrun's most valuable asset. In the domestic display control instrument market, our five product series of “Golden List Title, Five Children Dengke” have already taken the lead in the industry. Here, I would like to thank all my friends for supporting us, and we would like to thank our competitors. It is you who have made us relentlessly, constantly striving to become stronger, and turning pressure into motivation. Only then can we have the success and glory of Hongrun today. Hongrun's products can currently be regarded as the best in China, but compared with developed countries such as Europe, America, Japan, etc., we still have to improve our product quality, staff quality, and production equipment. There is no first-rate rainbow run team, no world-class products, how to make Hongrun to the world? Only by continuous technological innovation and keeping up with the pace of the times will the company have vitality and can develop steadily. So in 2012 we began the sixth “change of poverty”, which is the sixth change in innovation.

1. To make Hongrun a world-class brand in making world-class products, we must first create world-class products. In order to build a world-class product, we must do a good job in integration of standardization, information, and automation. It is really not an easy task to do a good job of integration and integration. We carry forward the idea that "Hongrun is not afraid of an expedition." Spirit has experienced numerous difficulties and obstacles over the past three years and has achieved good results.

(1) R&D and management standardization:

In respect of research and development standardization, we have not made ideological preparations because instrumentation products have not formulated a unified national standard for a long time. Product R&D has always been divided into five different task groups for development. Product technology cannot be shared and shared. Repeated investment costs, stock capital backlog. This has become a flaw in business development. In terms of management standardization, we lack the proper management standard system, job responsibilities, and job instructions, causing confusion in management and unclear responsibilities. The production process has no rules, employees rely on memory and impressions to produce, and there are many problems with product quality. In order to fundamentally solve the above problems, in the research and development in strict accordance with national standards and ISO9001 quality management system requirements, do a good job of new product concept, screening, planning, design, trial production, evaluation, test marketing, put into production all aspects, formulate product function modules The design and selection criteria prevent duplicate waste and poor design from the source of design. Actively participate in the formulation of national standards and has so far hosted or participated in the formulation of 31 national standards. Three of the national standards were the first drafters. In terms of corporate management, we have established job responsibilities and various management rules and regulations, as well as production work instructions, standardizing production operation conditions, processes, and methods with the principles of standardization, simplification, unification, generalization, and combination, and formulating various standards for the production process. And applications that promote the management of innovative technological advancement and product quality and production efficiency increase, make the management of enterprises have rules and regulations, production has the moment. After three years of constant running-in and improvement, it can be said that our R&D and management standardization has reached a new level.

(2) Enterprise management and production process management Informatization In terms of informationization, first, due to the inapplicability of the introduced ERP software, lack of experience in the implementation of consultants, and many problems in the implementation of ERP, the psychological obstacles to employees. Second, traditional inertial thinking and fearlessness led some employees to feel confused and even in conflict with informationization work. In view of the above situation, we have taken a combination of indigenous and foreign methods and actively promoted the informatization of enterprise management and production process management. First, “please come in.” Invite senior informatization consultants to provide guidance training, and invite instrumentation and metering industry experts and experts from Taiwan’s electronics industry. To analyze and integrate the existing manufacturing process, production management and information system, and explore the information flow system that is suitable for them. The second is “going out”. We strive to introduce and train our talents and send them to world-class companies such as Japan and Germany, such as Yokogawa Japan. And to the domestic Wu Zhong instrument, Chen Zhu and other successful enterprise information inspection, the provincial Economic and Information Committee organized two training visits to learn to learn from each other, learn from each other and communicate with each other. According to the actual situation of the company, it has developed the information module that is suitable for itself and solved the problem of "imperfection of water and soil" of ERP. The secondary development established the complete machine and component library information management system, order tracking system, product production traceability system, production performance assessment system, inspection platform, after-sales management system, financial and sales information management system, procurement and production information management system. At the same time, a comprehensive information management of the production process control was carried out: On the basis of the ERP software, the intelligent electronic information kanban and production job instruction book system were secondary developed. In the procurement of components and components, a database of suppliers' preferences has been established to strictly control the use of quality stable and reliable branded devices and suppliers with good business reputation. Device strict inspection of storage, device data informatization, management automation, to achieve the incoming batch of information tracking management. The important circuit board adopts the barcode scanning management system for continuous tracking from the entry into the library. When a quality defect occurs in the production process, the barcode system can promptly report, feedback, and track. The implementation of the informatization of production process management makes the production process finely controlled, and the production efficiency is exponentially increased without increasing the labor cost. We use a comprehensive information system to handle related businesses in the above areas, making it easier to manage the enterprise, effectively reducing errors, improving efficiency, and reducing losses.

(3) Automation of production equipment In order to improve the automation level of production equipment in an all-round way, as in informationization construction work, we send people to study and study throughout the country and invite equipment experts to conduct investigations and consultations. In addition to the purchase of three advanced automatic high-speed placement machines, wave soldering machines, automatic AOI detectors, laser marking machines, vacuum packaging machines, automatic burners, digital remote monitoring systems and other advanced production equipment, but also with the help of external forces, Jointly developed a small robot automatic spot welding machine, has now formed a large-scale production capacity. In addition, the company also designed and developed the engraving machine fixture fixture production system and automatic calibration system. The upgrading of the above equipment has improved the output and quality of products. At present, the qualified rate of the company's products in one pass has reached 99%. The repair rate of NHR series instruments has been controlled within 0.5%. Compared with the previous sales, the after-sales service has obviously decreased, and the customer satisfaction rate has risen.

2. Let Hongrun go to the world (1) In terms of domestic market and sales, I personally take charge of the operation of the market and product advertisements, conduct business briefings, selection samples, websites, exhibitions, product appearance and processes, packaging design, etc. Re-breathing design, to achieve high standards and strict requirements. With new creative ideas presented to users, new and old customers are refreshing. In terms of product sales. For more than a decade, due to the better operation of the market, most of them are door-to-door customers. As a result, some employees have weak sales capabilities. A few employees emphasize objective reasons and they are reluctant to visit the customers, they are unwilling to visit customers, and even have more than a decade of old customers. Never met the phenomenon. In order to change the situation of inefficient sales, the company purchased 5 station wagons, brought prototypes, sample forms, dials, and projectors, as well as DVDs and promotional materials introducing instrument performance. The company was led by company leaders in four regions, Beijing and Shanghai. Employees from Guangzhou, Chongqing, and the company’s headquarters participated in the visit to customers across the country to promote new products. The team members are not afraid of hard work, dare to fight hard, and do everything possible to publicize and promote products, and have achieved good results. Shunchang, Beijing, Shanghai, Guangzhou and Chongqing Offices have made full use of their respective strengths to consolidate their old customers, tap new customers, give full play to their subjective initiative, and provide suggestions and suggestions for expanding sales to customers. . Users' rave reviews.

This series of market measures has brought the company's overall level and influence in the industry to a new height.

(2) In the international market, we have done a lot of preparatory work for the first-class products that can go to the world. We have re-created English versions of product selections, specifications, and corporate websites, and actively participated in various international instrumentation. The exhibition will increase the publicity of international websites. The above measures have achieved good results. Currently, more than 10 internationally renowned companies including Microsoft, Swiss ABB, ThyssenKrupp, Siemens, and Hitachi, Japan, have begun cooperation with us. This is only a good start on Hongrun’s road to the world. In the future, our work will still have a long way to go.

"No pain no gain". Hongrun Company will take a brand-new development posture, persist in the enterprise development concept of being strong, fine, and excellent, and make great strides towards realizing the vision of “making world-class products and let Hongrun to the world”!