Observation: LED lighting ushered in a three-year outbreak in 2014
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In the past few years, due to the impact of Japan’s nuclear disaster and high energy prices, the global awareness of the green energy industry has risen again, and related industries have returned to growth. However, in the past, the importance of open source was emphasized. Manufacturers have successively invested in the improvement of manufacturing and conversion efficiency of solar panels. However, after years of hard work and limited progress, it has been unable to break through the bottleneck of 20 conversion efficiency. Under this circumstance, attention has gradually shifted to LED power-saving efficiency that can be throttled on a large scale. This trend began to take shape in the second half of 2013, and it is expected that the LED lighting growth period will start in 2014 and the next three years.
Most of the last wave of LED industry originated from the financial tsunami at the end of 2008. Samsung launched LED-backlit thin TV, which unexpectedly sold and opened up the LED TV growth cycle of 18 months.
The penetration rate of LED thin TVs has been climbing, from 3 in 2009 to 38 in 2011. LED stocks all climbed to highs, and each company kept producing capacity.
However, the Japanese and Chinese are embarrassed, and this wonderful thing has undergone a huge reversal in 2011. The mainland promoted the 12th Five-Year Plan, which greatly subsidized the results of MOCVD machines, resulting in the largest number of MOCVD machines in the world with more than 1,000 units. A large amount of production capacity has opened, causing the price of LED backlights to collapse. Since then, LED has fallen into a frozen period. The entire industry has also entered a long-term capacity adjustment since the second half of 2011 until the end of last year.
Another reason for the LED industry to enter capacity adjustment is the deferral of the LED lighting industry. The reason for the failure of the ten-city streetlight plan is that, besides the heat problem cannot be solved, the unwillingness of the light bulb manufacturer to support LED lighting is another main cause. At that time, LED bulbs were expensive and could not attract the favor of ordinary consumers. It was another reason why they could not be promoted. It is understood that various reasons have led to the expectation that LED lighting will replace general lighting in 2012, and the expectation of adding new kinetic energy to the LED industry will fall. As a result, the original expansion manufacturers will be forced to enter capacity adjustment in the first half of 2012 to 2013. Dead.
In the second half of 2013, this piece of silence was broken by the US giant Cree, which was the first to jump into LED lighting. To fill the capacity, Cree officially entered the US lighting market in mid-2013, launching 40 watts for $9.97 and a 60-watt replacement bulb for $12.97. Such an affordable price, in the lighting market, finally provoked embarrassment, causing great repercussions.
In the second half of 2013, Cree sold more than 8 million sets of 3 sets of light bulbs in the United States. The profit was also positively reflected in Cree's earnings last year.
In the fourth quarter of 2013, the lighting business accounted for Cree's total revenue, rising from 35 in the previous year to 42 and revenue growth of 42. It is the most amazing growth in the three business sectors. After Cree invaded the lighting industry, lighting manufacturers also followed suit. It is expected that the penetration rate of LED lighting will increase from 8 to 15-20 in 2014. In 2015, it will have the opportunity to come to 40, injecting upward momentum into the LED industry.
This is quite helpful for Taiwan's first- and second-line LED manufacturers that have made their mark on technology and R&D. In particular, mainland LED factories are relatively backward in technology and lack the license of intellectual property rights. They cannot compete with Taiwanese companies for business opportunities in Europe and the United States.
In addition, since this year, European and American lighting manufacturers have also launched smartlightingsystem, which uses wireless control and emphasizes easy-to-use commercial lighting systems. It can automatically adjust the light intensity to save electricity costs and lower cost. It will be another huge business opportunity for LED lighting in the future. Taiwan LED related operators have the opportunity to make rapid progress in this trend and become the investment light for the next few years.