Commercial vehicles are, how to Phoenix?
Shiyan Economic and Technological Development Zone aerial view  Shiyan, which has been revitalized by the car, is the pride of the automobile industry in Hubei and even China.
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In September 2003, the Dongfeng Motor Company headquarters was relocated to Wuhan. In June 2006, Dongfeng Motor Co., Ltd. moved its headquarters to Jiangcheng. With the relocation of the two major headquarters as a sign, the east wind has stepped out of the mountains.
When the east wind is gone, where does Shiyan go?
Surprisingly, in the past 11 years, the influence of Dongfeng still fermented in the mountains.
China's industrial key auto parts industrial base with the most obvious industrial characteristics has settled here; the largest and most complete auto parts city in China was born here...after undergoing the cold crisis of the financial crisis and the pains of the relocation of the headquarters Where are the commercial vehicles going?
Although the headquarters is gone, the base is still -
Adhere to technological innovation to occupy the right to speak
Dongfeng headquarters moved away. Shiyan had lost and had lost.
Facing the reality, the Shiyan people return to rationality: Dongfeng headquarters has gone, but its stock assets in Shiyan have not gone, and the commercial vehicle production base as the main support has not gone! According to the data, Dongfeng’s "relatives" in the development zone still account for about 70%.
Undoubtedly, the car is still the strongest driving force in the city.
In the Dongcheng Park of the Shiyan Economic and Technological Development Zone, Tongchuang Drive Technology Co. The company’s competitive product, the gear ring of the automobile gearbox synchronizer, has completed a production value of 150 million yuan, close to the full-year output value. The market share of the product is the first in the country, reaching more than 80%.
In August of this year, the company signed a contract with Germany's Dior company, an internationally renowned gear ring manufacturer, and successfully entered the company's supply chain. More and more international brands will use the steel gear ring produced by Tongchuang.
Occupy the high-end technology, in order to eventually "swords." Tongchuang plans to strengthen the R&D and production of the passenger vehicle synchronizer assembly and seize the next high-end market.
The lightweight dump truck independently developed by Chitian has been in short supply in the market. The company's registered trademark "Chitian Gold Steel" has obtained China's well-known trademark. The company has now developed into an extremely important strategic refitting base in the marketing network of Dongfeng Commercial Vehicle, Dongfeng Huashen, Dongfeng Shenyu, Dongfeng Liuyu and Dongfeng Group.
From purely supporting Dongfeng to products entering the global automobile procurement chain, Shiyan commercial vehicle manufacturers have embarked on a transformational path that relies on technological innovation.
From the joint development of Dongfeng Limited and Dongfeng Nissan to the return of Dongfeng Group, Dongfeng Commercial Vehicles has grown from a young boy who has just begun to grow into a mature man who can expand and expand the land.
In 2011, Dongfeng Commercial Vehicle built a new heavy truck plant to produce Dongfeng “Tianlong†special vehicles. At present, it has formed a heavy-duty vehicle manufacturing benchmarking plant integrating body, frame, vehicle assembly, storage, and transportation. In the first eight months of this year, Dongfeng Commercial Vehicle sold 108,000 units, a slight drop from the same period last year, but the profit growth doubled to 240%!
“Others are lowering the price to sell the country III. We are increasing the price and selling the country IV!†Dongfeng Commercial Vehicles took the lead in national IV emission standards, and its national IV emission truck has the highest share in the same industry in the country with a market share of 28%.
Soon, Dongfeng Commercial Vehicles and Volvo will restructure with a ratio of 55:45. The new joint venture established a manufacturing base in Shiyan. In the manufacturing base, an engine factory will be built in addition to the traditional four major process blocks.
This means: After the relocation of Dongfeng's “two headquartersâ€, it moved back to a “headquartersâ€.
"The world's east wind", Dongfeng Commercial Vehicle has been moving toward a new journey.
Overcapacity, backward marketing -
Transformation is not about not getting old but how to sell further
In the Shiyan Economic Development Zone where Dongfeng Commercial Vehicle's new headquarters is located, how high is the degree of automobile industry concentration?
Li Jianfeng, director of the Development Zone Management Committee, said with a smile: Take the money to the Auto Parts City and you can install a trolley to drive it out.
The data shows that there are more than 20 vehicle manufacturers including commercial vehicles, special-purpose vehicles, passenger cars, and mini-vehicles in the development zone, and the total vehicle production capacity reaches 800,000 vehicles. It can produce more than 100 models, more than 1,000 kinds of assemblies, and more than 4000 kinds of zero. part. China (Shiyan) Auto Parts City is the largest auto parts trading market in China with the largest sales volume.
From traditional manufacturing to modern "smart" creation, the development zone explores the transformation of the automotive industry -
Last year, the Dongfeng Powertrain modernization production line officially put into production the independently developed high-power commercial vehicle engine and 14-speed heavy-duty transmission. These high-end products put a new "heart" in commercial vehicles, and Dongfeng commercial vehicle powertrain will no longer be constrained by other brands.
A batch of auto companies in Zhangwan eliminated 67 high-energy-consuming, high-pollution, low-value-added production lines, invested and introduced more than 180 advanced technology and equipment, improved the purchase of more than 40 new production lines, and aimed at first-class;
Dongfeng Special Vehicles will transform Hummer from a combat platform to a command platform. The RV development is in full swing...
Last year, the total output value of industrial enterprises above designated size reached 63.9 billion yuan, a year-on-year increase of 22%; the high-tech output value was 29.8 billion yuan, an increase of 22% year-on-year; total fixed-asset investment was 20.8 billion yuan, an increase of 79% year-on-year.
From the monopoly of state-owned enterprises to the rapid rise of mixed ownership, a group of private enterprises grew and grew by “East Wind†-
In 2003, Chongqing Xiaokang Industry Group and Dongfeng Motor Co., Ltd. jointly formed Dongfeng Xiaokang Automobile Co., Ltd., and Chongqing Xiaokang invested 50 million yuan in shares. Dongfeng bought shares from the brand and land, each of which holds 50% of the shares.
On May 22, 2005, the first Dongfeng Xiaokang mini-car was launched. The output of that year was 10,000 units and soared to 50,000 units in the second year! As of the end of last year, it has accumulatively produced and sold 1.7 million units and paid over 2 billion yuan in taxes.
Dongfeng Chaolong, famous for producing “big nose†school buses and large passenger buses, is a model of cooperation between Dongfeng and a private company in Zhejiang. Before the joint venture, there were only 30 million yuan in assets. Today, the assets have reached 500 million yuan, and the Chinese model has the highest domestic market share.
From store to e-commerce, marketing is upgrading -
The development zone has established the Auto Parts Network with a daily turnover of 4 million yuan. Based on the Auto Parts Network, the Development Zone is planning to establish a storage base throughout the country and establish “Qin Bayungu†e-commerce, making it easier for Shiyan automobile parts to go to the country and to the world.
In 2011, Shiyan Pingyun Industry & Trade Co., Ltd. built an automobile industrial park in Xinjiang and entered the Central Asia region. It sold 400 units each month and exported more than 1 billion US dollars last year.
“After the construction of the Qin Bayun Valley, the time for sending a water tank to Xinjiang can be shortened from one week to one day!†Fang Yunfei, chairman of Pingyun Industry and Trade, was full of expectations.
At present, the development zone is still planning to build the country's first auto parts futures exchange. "With the features, the elements will gather." Li Jianfeng said.
The risk of a car alone is difficult to defend -
How to avoid the tragedy of Detroit
The economy and automobile industry in Shiyan City can be described as a glorious and glorious loss.
Detroit is a world-famous motor city and more than 80% of its revenue comes from the automotive industry. However, Detroit officially filed for bankruptcy protection last year and was the largest bankruptcy city in the history of the United States due to a number of factors including the downturn in the automobile industry.
How can the Shiyan Economic Development Zone avoid the Detroit tragedy?
At the same time, the development model of the development zone as the core of the industry has also led to the lack of supporting functions such as business, tourism, culture, and entertainment. After a day of exhaustion, industrial workers have to return to leisure life in Shiyan downtown. The locals said: "This is the evening, dark, no one."
According to Li Jianfeng, the development zone is making great efforts to create a "city of life": providing occupants with a living need.
However, the whole life is not a day. Li Jianfeng introduced that the current carrier is gradually transferred to the production and service industry through the development of the automotive logistics industry.
Lin An Logistics, publisher of the National Automotive Logistics Index. The company's investment of more than 5 billion yuan to build the Shiyan (Lin'an) auto parts business logistics city, after the completion of all can achieve an annual output value of 10.2 billion yuan, annual turnover of 80 billion yuan, annual tax revenue of 520 million yuan. The industrial cost of the auto companies in the development zone can be reduced by 3.4% and the cost of living can be reduced by 5%.
The project's polymer flow, warehousing, and exhibition center are the three core supporting facilities. At present, the first phase of the project, the auto auto trading center, the exhibition center, the highway port, and the logistics and information center of the first phase of the project has entered the phase of comprehensive construction. The main body is expected to be capped in June next year and opened in October. Operation.
Hanjiang Logistics City successfully introduced 7 large-scale modern service projects such as Wanda Plaza, Hilton Hotel, and Huaxi Agricultural Mall, with a total investment of over 10 billion yuan.
Diversified industries emerge. Huanglongjinping Modern Agricultural Science and Technology Demonstration Park has invested 120 million yuan to build a modern intelligent greenhouse 10,000 square meters; 6 biological medicine projects such as Renfu Pharmaceutical, Tianxi Biotechnology, and Da Shennong Animal Vaccine have been launched; Grasping opportunities for cooperation with South-to-North Water Diversion Project, we will introduce a batch of high-tech personnel and new energy, new materials, new technologies, and energy-saving and environmental protection projects in Beijing Zhongguancun.
Towards the goal of a complex new city integrating production, life, and ecology, Shiyan Economic Development Zone is accelerating. 
