· Ford withdraws from Japan/Indonesia market, there is a Chinese market
It is not uncommon to withdraw from a certain market because of poor management. After Suzuki announced its withdrawal from the US market and Opel exited the Chinese market, Ford also announced that it will withdraw from the Japanese and Indonesian markets this year. 1. The Japanese market sells more than 5,000 vehicles throughout the year: 0.1% of the Japanese market and only 52 dealers, mainly distributing Carnival, Fox, Mustang, Wing Bo, Wing Tiger, Explorer and Lincoln brand MKX and navigator. A total of 8 models; Toyota has 100,000 sales orders in Japan in the first month of 2015; 2. Indonesian market fell by 50%: There are a total of 44 Ford dealers in Indonesia, mainly selling Carnival, Fox, Wing Bo, Kushiro and Ranger pickups. However, due to the inability to adapt to local conditions, the annual sales volume is from 11,614 vehicles in 2014 slipped to 6,103 vehicles, with a market share of only 0.6%; 3. Do not give up the Asian market, because there are China: Ford said that withdrawing from the two major markets of Japan and Indonesia does not mean withdrawing from the Asian market; mainly, it has paid more than 1.1 million vehicles in the separate Chinese market last year. It also ranked fourth in the annual sales of Chinese car companies, and the annual growth rate also increased by 3%. Edit Comment: The aging of the Japanese market, coupled with the strong product economic chain of its local brand Toyota, makes it difficult for foreign brands to sell new products. However, the Chinese market is very different. Look at the three brothers of the Ford SUV last year, "Wingbo, Wing Tiger and Sharp", as well as the compact car sedan Fox and Fu Ruisi's "double blessing" strategy have achieved satisfactory sales; At the end of the year, it launched two heavyweight products, Taurus and Kushiro, as well as the upcoming MPV commercial model, Torui and so on. Looking forward to Ford's performance in the Chinese market this year.
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