Dongguan heritage: the focus of plastic fasteners

“Why does Dongguan inheritance break through in the ups and downs of the market environment? The Golden Spider reporter recently interviewed Niu Yongqiang, general manager of the Dongguan heritage, to explore its growth mysteries.”

It, a newborn calf, emerged in the financial crisis and became a rising star in the plastic fastener industry;

It is four years old and dared to compete with foreign brands, becoming the first company in the Pearl River Delta Region to use plastic expansion products as its main product.

It is dedicated to doing fine work. Facing the various temptations of the market, it still does not change its old ideals and continues to advance with a group of relentless teams.

It is Dongguan Chuancheng Plastic Electronics Co., Ltd. Since its establishment in 2008, it has always focused on the technical research and development and supporting production of plastic fastener products. The products are widely used in sanitary ware, electrical appliances, curtain rods, hardware, furniture, interior decoration, hanging board hangings and other fields.

So, what kind of company is this in the end, why break through in the ups and downs of the market environment? The Gold Spider reporter recently interviewed Niu Yongqiang, general manager of the Dongguan heritage, to explore its growth mysteries.

From the ideal

“When the company was founded, there would only be 3 people, and R&D, production, and sales would all have to be done by themselves. Together with the global financial crisis, the market was relatively sluggish and it had indeed encountered many difficulties at first. But also because we were young and motivated, it was like this. Traveled steadily and steadily.” General Manager of Dongguan Chuancheng said with emotion, “Can break through the financial crisis, mainly attributed to the characteristics of this industry, it covers a wide range, across all walks of life, sanitary ware, electrical appliances, curtain rods, Hardware, furniture, upholstery, hanging board hangings, etc. This industry has not succeeded and that industry has come up again, which is also the charm of plastic expansion products."

According to Niu Yongqiang, general manager, five years ago, the entire plastics expansion tube industry was still in the low-grade stage of domestic R&D production. The product models basically imitated foreign counterparts, and the US, Japan, Europe, Taiwan and other brands monopolized the mainland and went rampant at the market price; After years, sporadic plastic fastener companies began to appear in the Mainland. However, the quality of most of the products has been uneven, and they have always been lagging behind in the low-end industrial chain. Many companies have even disregarded product quality and used recycled materials to produce recycled products. The toughness, weatherability and other aspects are extremely poor, and it is difficult to distinguish the advantages and disadvantages. As a result, the industry once lost a large number of customers, while foreign companies have always been at the front end of the industry, making it difficult for domestic enterprises to reach.

"At that time, we inherited Dongguan and determined to break this situation. We must develop plastic expansion pipes that cannot be made by mainland enterprises. We must let customers re-trust the quality of domestic fastener companies so that they can afford them and enjoy using them in China. Own plastic fasteners."

It is understood that the name of Dongguan inheritance also stems from this. The so-called heritage, that is, the dissemination of valuable products and services, assume responsibility for taking risks. "The price of selling domestic counterparts, doing the quality of foreign counterparts, and specializing in the plastic fastener industry to allow customers to use the best products and the most valuable services" is the objective of the people who inherited from Dongguan.

Proficient in concentration

Adhering to this spirit of devotion, the Dongguan inheritance with excellent products and considerate service has rapidly emerged as a dark horse in the industry. In 2012, the company's product models reached more than 60 kinds of specifications, more than 400 specifications, annual sales increased by 50%. The sales volume of plastic expansion products is 2.5 million yuan, and it is expected to reach about 4 million yuan in 2012. In 2012, the company established Heritage Industrial Hong Kong Co., Ltd. The company has now become a long-term partner of many well-known domestic and foreign companies.

According to Niu Yongqiang, Dongguan inherits three major advantages: First, the raw materials come from well-known manufacturers, high-quality environmental protection; Second, the introduction of high-quality molds, out of the product stability, strong weather resistance; Third, with long-term safety stock, short delivery , ready to provide cash. Fourth, we have an excellent team. Everyone strives for common ideals. ”

“Our company has only left one employee since its establishment. More than half of its business staff are from the technical department. The company can't develop today without the efforts of my excellent team. Everyone is united and willing to do it together. While creating value for customers, we will also strive to build a successful stage for our employees,” said the general manager.

In terms of upgrading services, the Dongguan heritage has also spared no effort. Bull always told Jin spider: “Since our products are relatively small, we can produce multiple products in a single mold. After injection molding, many companies have no way to achieve product inspection. In view of this, our company has unified the upper line inspection after the mold release. , And promise customers, if the quality, quantity can not meet the standard, we are willing to accept full return unconditionally, and the customer can keep the three thousandths of Spare Parts we pay."

The actual delivery of every step in Dongguan also ushered in a heavy harvest. "In our customers, there are many foreign-funded enterprises. They used to buy plastic fasteners abroad and they have to pay 35 days for delivery. Afterwards, after various inspections, they finally chose us. The reason is simple, because we have The same quality as foreign brands, but the price is one-seventh of them. And the key is that we have safety stocks, a lot of regular sales can provide cash at any time." Niu said.

Expedition global

In recent years, with the development of economy and the popularization of technology, companies have entered the plastic fastener industry one after another, but the results were mostly short-lived. However, the Dongguan heritage is like a rising star, emitting a splendid glory in the plastic fastener industry.

Niu said to the journalist: "In the future, the Dongguan heritage will be made exclusively to achieve thorough transparency, take the initiative to occupy the domestic market share, actively expand the international market and strive to become the most professional supplier of plastic fasteners R & D and manufacturing, and become a global comparison. Large influence company.At present, we plan to set up branches in the Yangtze River Delta to provide better services to those customers with strict quality requirements. At the same time, we will further expand our foreign trade team and R&D team, and establish a heritage brand through professional platforms such as Golden Spider. We are committed to research and development, and we are committed to research and development."

In four years, the Dongguan heritage successfully emerged from the plastic fastener industry and established a certain degree of competitive advantage. In the future, we will wait and see how this new star of the industry will appear and move.