Auman launches dual-brand accessories contracted dealers
At the 64th National Association of Commercial Vehicle Parts Production and Marketing Association held in Nanchang at the end of last month, Futian Auman, a top-tier service provider for commercial vehicles, unveiled its new brand: "Auman Jiecheng." This launch marks a significant step forward in enhancing customer experience and expanding service reach.
Unlike passenger cars, medium and heavy trucks operate across diverse and often unpredictable environments. While Auman has already built a strong marketing and service network spanning seven major regions and five vertical and seven horizontal lines nationwide, there were still gaps in meeting user needs efficiently. To address this, Auman has significantly increased the density of its spare parts distribution network, which is the core goal behind the introduction of "Auman Jiecheng."
Beyond post-sales support, Auman Accessories is also focusing on long-term growth by offering distributors and end users a service model based on "quality, reliability, and convenience." This dual approach ensures that both current and future market demands are met effectively.
From now on, Auman’s spare parts business will be divided into two main units: Auman Genuine Parts and Auman Jiecheng. Both will be managed under Foton’s platform, leveraging its strength in quality control, technical support, and information processing to ensure seamless operations.
During the press conference, the new brand welcomed its first partner: Jiangsu Zhengda Fortis Auto Parts Co., Ltd., a well-known domestic distributor. Together, they established the "Auman Jiecheng" Jiangsu Spare Parts Sales Center. Bei Qiang, CEO of Beiqi Foton Motor Co., Ltd., and Qiang Shen, Chairman of Zhengda Fortis Motor Co., Ltd., signed the cooperation agreement, marking a milestone in the collaboration.
The domestic heavy truck market sees annual sales of around 600,000 units, with a total market size of about 3 million vehicles. The annual demand for accessories is estimated at approximately 30 billion yuan, indicating a vast and growing market. By introducing a dual-brand strategy, Auman Accessories is bringing fresh energy and innovation to China's commercial vehicle parts industry, setting a new standard for service and efficiency.
Wuxi Yacai Precision Machinery Co., Ltd , https://www.yacaijm.com