The competition in the lighting industry has been in the hot stage. No matter the traditional brand or the new brand, it is trying to seize market share. After all, any brand development depends on the contribution of sales. Market competition is a war without smoke, and no manifestation of victory can not be called victory. Yueyang City: The brand shuffle stage or the solar bridge building materials market is the largest and most famous building materials market in Yueyang City. The largest lighting store in Yueyang is in this market. The market operates more than 50,000 square meters of lighting, operating hundreds of large and small customers, the largest store has more than 3,000 square feet. In the solar bridge building materials market, the well-known brands in the industry are everywhere. There is no shortage of brands in this market, and sales are missing. As a famous regional brand in Hunan, Dianshijiazhuang has a very strong business volume in previous years. But this year, its Yueyang branch has only done four business. Yueyang market building materials industry is not optimistic, which can be seen. Coupled with the transition of bargaining, group buying, and alliances in Yueyang, this kind of promotion has stimulated consumption to a certain extent, but it is not good for the merchants. This way is not only easy to cause bad competition, And meager profits are hard to support the development of shops. In addition to the impact of the online model, offline business volume is also a big problem for businesses. The author found in this Yueyang market that many large households are doing activities, while small households have no need to play cards and sunbathe, and barely rely on business to maintain their livelihood. Nowadays, merchants need to pull their own sales to do their own activities and take the initiative to find a business. This requires a certain amount of index pressure for each salesperson. However, the reality is that the salesmen are tired of daily rushing to complete the indicators and have resigned, resulting in vacant market demand for salesmen. Although the business is doing its best, the market is weak and unable to fight back. Lu Jian, the owner of the Lantern Lighting City, said that he has been operating the lamps for so many years. Although he has seen the growth of many brands, it has also accompanied the decline of many brands. In the LED era, during the melee period of many brands, it is impossible to say which brand can stand out, and the shuffling stage that the big coffeers said may not have arrived yet. Loudi City: Bargaining prices are rampant. There are three major lighting markets in the urban area of ​​Loudi City, namely 418 Building Materials Market, Wujiang Building Materials Market, and Xiangzhong Lighting City. There are hundreds of lamps and lanterns in the market, and there are three large-scale enterprises with a business area of ​​more than 2,000 square meters and five of 600-800 square meters. Opt, NVC, Sanxiong Aurora, Sunshine and other industry brands have dealers. The author learned from Wang Weiguo, the person in charge of Haohao Lighting, that there were originally two stores with a thousand square meters. Now one of the stores has been closed because of no creative benefits and the market has been closed. The current development direction is mainly to focus on creating a storefront with concentrated resources. . Wang Weiguo said that this year's business is not as good as in previous years. Compared with the amount of business in various periods in previous years, he found that the current business is the most bleak. Moreover, the bargaining activities in Loudi area are very frequent, and under the vicious competition of prices, Haohao Lighting has to participate in such activities. For the activities such as bargaining, Huayi Lighting Zhou Lianhua is also outspoken. She believes that such activities are actually for those who have the opportunity to organize activities with third parties. As a result, they and the consumers have benefited, but the business is not thankful. For the current industry brands to let profits participate in the activities but they do not know whether they can get quite effective behavior, she expressed disapproval: I feel that everyone is doing business with the flow. At present, Loudi Xiangzhong International Lighting City has added a gold medal lighting, operating area of ​​3,000 square meters, the introduction of lighting lighting brands have Wenlian, Knock Lighting, Qilang Lighting, Yigong, Hailing, Gordon, Song Wei, rectangular , TCL, Matsushita Electric, Simon Electric, Siemens and other well-known brands. According to the boss's feedback, for this store, he invested about 8 million, but now there is no sales support, this store is difficult to maintain, can not continue, the cost is too high. It is understood that the shop owner went to sea to do business, not very understanding of this industry, and suddenly entered the industry, spending huge sums of money to introduce brands to create stores, simply do not consider the matching of the brand and the market, as well as local market saturation, etc., so The current situation is the result of their own investment assessment. Consumption is becoming more rational under the transparency of information. Nowadays, the lighting industry has passed the era of profiteering. There are risks in entering the market, and businesses need to be cautious. Hengyang City: Businesses are closely watching the township market. Changning Market and Hengdong Market are both county-level markets in Hengyang. In Hengyang, there are no big stores in these two markets. The largest store is about 200 square meters. Although the store is small, However, some well-known brands in the industry have entered these markets. Nowadays, the number of potential customers in the county is much less. Many businesses have begun to pay attention to the township market and actively expand their business directly to wealthy people in towns and villages. In this township market light source competition, there are well-known brands in Hunan, such as Shensi Electric and Mulinsen and Suzheng Lighting. Among them, Shensi Electric has outlets in the townships of Hunan 95. Miluo City: The cost of large households with wealth and wealth is increasing. Miluo City is a county in Yueyang District. There are two building materials markets in the county. They are Zhongda Building Materials Market and Zhongtian Building Materials Mall, among which more than forty are selling lamps. The fierce city-level market is relatively calm here. According to the feedback from the owner of Xidun Lighting, Xu Jiren, the merchants who make the lights in this county have a tacit understanding. The bargaining and group buying activities are rarely done. Everyone is operating with a fair competition. Even the big brands such as Op, NVC and so on. It is also rarely done. Xu’s shop is small in size and has low cost pressure. The corresponding environmental requirements are relaxed, and there is not much complaint. Unlike other big businesses, his way of making money is to have a good relationship with the decorator. The lighting of the shops above 70 in the county is handled by the decoration masters who are familiar with Xu Boss. They are also used in the lighting of Sidon. Xu Boss believes that Sidon Lighting is better than NVC and Sanxiong Aurora in the commercial lighting section, which makes his competition in commercial photography more advantageous. However, the author visited large-scale merchants, and most of the information I learned was that the business was not good and the competition was big, and because the ship’s big head was not good, it could only be hardened by the scalp. Compared with the flexibility and freedom of small businesses, the retail rents and stocks of large households make their operating cost pressures larger. The advantage of a large merchant with complete products and high-quality brands can not be fully demonstrated in this place. In this contest of size, the deer is dead and has not yet been seen. Shaoyang City: increase retail to improve inventory styles to keep up with the Oriental Home Plaza is Shaodong County to do the big big stores, brand image stores, the industry's leading brand exists. In the Leiyou Lighting Store, the author interviewed the boss Xie Yuhong. Mr. Xie used to be the general agent of Huayi Lighting Shaoyang and Loudi. However, at the end of 2013, Huayi Lighting integrated channels, Hunan market only retained three major agents in Xiangbei, Xiangxi and Xiangnan, so his agent under the leadership of the manufacturer The right was cancelled, and now it is only a distribution customer of Huayi Lighting, which belongs to the jurisdiction of Xiangbei agents. However, compared with the previous profit through wholesale channels, the current single-store retail and small projects appear to be in a good position, and the profitability of the entire store continues to decline. In order to increase retail transactions and improve inventory problems, Leiyou Lighting Store recently entered a new light from the ancient town. In fact, the inventory problem has always been an important contradiction between agents and distributors. Xie Yuhong felt deeply when he was acting as agent in Huayi Lighting, and now he becomes a distributor. This problem still exists. He said that this phenomenon is very common, and only the strong brands such as Op, NVC and Sanxiong Aurora are relatively light. The author immediately visited Wanjialiang Lighting. The main lighting agent of Wanjialiang is Langeng Lighting and Electrician. The entire store has more than 200 square meters on two floors. Since Langeng Lighting products are too slow, Wanjialiang Lighting has planned to let Otto Long lighting to replace. Otlan Lighting has launched a comprehensive store that meets the model, covering home lighting, commercial lighting, European lamps, new Chinese lamps, crystal lamps, flat low-pressure crystal lamps, etc. Its periodicity is relatively short. The author's note now that the lighting industry is pushed by the manufacturers, the model is very important for the development of the business. Some brands are suitable for the province's agency system, some are suitable for regional agency system, and some can only flatten point-to-point sales. For example, some brand models nowadays, home lighting is set up in the province, and lighting is a direct supply of flat manufacturers. There are also some brands, because the manufacturers have originally increased the price and can not raise the price of wholesale, but also the channel is flat. Mulinsen Lighting was originally an agent of the city, and now all of them are set back to the province's agents, including Suo Zheng, Chang Fang, Oqis and so on. Langneng is now taking the municipal-level agency model, Sanxiong Aurora is taking the municipal-level agency model, and the county towns below the city, if the local-level agents are not in place, they must be separated from the municipal-level agents. The brand should also consider the regional characteristics of the agency model. As far as the Hunan market is concerned, it is unlikely that the goods from Guangdong will be returned from Changsha. Therefore, Shonan is generally a factory direct supply or a separate agency area. The general side will not take the goods from Changsha, and will directly set up a direct supply factory for the agent area. Therefore, most of the Hunan market is divided into three parts by the factory, and three sections of Xiangnan Xiangxi and Xiangxi. If manufacturers do not study the characteristics of each market well, blindly devising the sales model will not boost the sales of the market but will hinder the development of the market. The national market is a big market, the market segment is also very important, and the regional division model is very important.
Beer Enzymes
Enzymes have been widely used in brewing industry, which brings huge advantages in adjunct flexibility, malt enhancement, wort filtration, fermentation degree, beer maturation, quality and stability during shelf life. Sunson offers the following products:
-
High-temperature α-amylase, pullulanase, glucoamylase and maltogenic amylase for adjunct liquefaction, extract yield increase, sugar profile modification and fermentation degree improvement;
-
Glucanase, Xylanase, neutral Protease and complex enzymes for mashing to improve extract yield and ease wort filtration.
-
Beer maturation enzyme
-
Specific endopeptidase for beer haze prevention
Brewing Enzymes,adjunct liquefaction,mashing,stability
Sunson Industry Group Co., Ltd , https://www.sunsonchinaenzymes.com