Heavy truck market diversification to the overall market slump the mainstream decline two or three teams grab food
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Judging from the production and sales figures in June 2011, heavy-duty cards continued to be in a sluggish state for production and sales in the first half of the year, leaving the industry’s people with a single heart, which generally reflected that the overall situation this year was a far cry from previous years.
Although the situation is so big, there are still some differences in the sales figures of the heavy truck companies. From January to June 2011 sales, China National Heavy Duty Truck Group slid 19.7% year-on-year, and FAW liberation fell 34.0% year-on-year. While China National Heavy Duty Truck Group and China FAW Motor Co., Ltd., which ranks among the top three in heavy truck production and sales rankings, have declined in liberation, the fourth-ranked Foton Motors has increased by 12.8% year-on-year. Shaanxi Heavy Truck Heavy Vehicles Co., Ltd. also increased by 2.2% year-on-year. Jianghuai Heavy Trucks' growth rate has reached 90.7%. . 
The data shows that heavy truck companies such as Foton, Shaanxi Auto, Beiben, Jianghuai, Hongyan, and Hualing have all increased their production and sales volumes in different periods from January to June in 2011. This situation shows that the mainstream heavy truck companies have lost some of their positions, and it is also due to the fact that the low-ranking heavy truck companies have experienced substantial growth due to their low base.
Market downturn caused mainstream companies to decline
The heavy truck market was blowout in 2009 and 2010. It was inseparable from the 4 trillion yuan investment plan announced by the state at the end of 2008. Since most of the projects involving 4 trillion yuan were completed in the first two years, the construction of these foundations has significantly promoted the growth of the heavy-duty truck industry in the first two years. In addition, under the stimulation of multiple policies, many users also completed the car purchase plan ahead of schedule in the first two years out of optimistic optimism for the economy. However, this high growth has clearly declined since 2011.
Heavy trucks have obvious production tool properties, and their development is closely linked with the macroeconomic trend. In the first half of 2011, the central bank tightened monetary policy frequently, and money shortages spread across various industries. Companies would be very cautious when buying large-scale production TOOLS, and the external demand for heavy trucks would therefore be reduced. In addition, the bank’s car loan threshold also increased, many heavy truck users could not purchase cars through mortgages, and tight monetary policy also caused buyers to worry about the economic situation throughout the year, and its car purchase plan was thus shelved. .
The main consumers of heavy trucks are logistics users. The fuel consumption admission policy that began in March 2011 and the upward movement of oil prices in the first half of the year have undoubtedly increased the cost of purchasing heavy-duty trucks and aggravated customers' wait-and-see sentiment. Affected by higher commodity prices, the operating costs of the logistics industry have remained high, but fierce competition makes it difficult for heavy truck users to absorb the increased costs by increasing freight rates. The decline in profits also reduces the demand for this market segment.
In accordance with past practice, the peak season of heavy trucks is often in the first half of the year and the market will weaken in the second half of the year. In addition, after the opening of 2011, the central government has repeatedly requested local governments to adopt various policies to curb property price growth. The current real estate operating rate is obvious. reduce. Judging from the current situation, there are not many large-scale construction projects in the second half of the year, and there is no obvious increase in the demand for heavy trucks. In addition, tightening monetary policy will not change in the second half of the year, and its negative impact on heavy trucks will continue to exist. 
Second and third tier seize the share is expected
Therefore, the mainstream heavy truck companies are naturally affected. For example, two heavy truck companies, Sinotruk and FAW, owing to their relatively large base number, the market will be affected as soon as there is a sign of trouble, and new entrants and heavy truck companies that rank later have an advantage. U-turn. Under the premise of a sluggish overall market for heavy trucks, CNHTC and FAW's liberation has been able to anticipate a downward trend. In contrast, heavy truck recruits and second-tier heavy truck companies have seized market share, and sales growth has been a normal thing.
There are two main reasons for this situation: First, the main battlefields and regional markets of small brand heavy truck companies have performed outstandingly, and they have seized a portion of the market share of mainstream heavy truck companies.
For example, SAIC Iveco Hongyan, the state in the support of the development of the western region and other aspects introduced the relevant policy support, and the southwest market is precisely the main battlefield of SAIC Iveco Hongyan, and last year is the base of SAIC Iveco Hongyan is relatively low. Therefore, the market growth rate of SAIC Iveco Hongyan heavy truck in the first half of 2011 will be so high.
The second reason is that the towing vehicle has experienced very large declines this year, and this is just an advantage market for the liberation of FAW. For heavy truck companies such as Shaanxi Auto, Bei Ben, SAIC Iveco Hongyan, and JAC Geerfa, their strong market is in dump trucks, and the decline in the tractor market has little impact on them. For example, SAIC Iveco Hongyan, a dump truck, maintained its advantages in 2011. The liberation of FAW, which is dominated by tractors, has generally declined due to the sluggish tractor market.
Heavy truck market will diversify
The relatively low base of the small brand is certain, and it will be able to grow in 2011, mainly because of the company's business ideas. In fact, the quality of small cars and the degree of fine workmanship are not much different from those of big-name heavy truck companies. However, the reason why mainstream heavy truck companies are more recognized by users is that the brands and reputations that have been cultivated for many years are deeply rooted in the hearts of users. It is precisely because of this that these companies are sometimes self-reliant in their service and product humanization, and they have not done what they want. The main feeling is to think without thinking.
Small brand heavy truck companies have done a better job in product humanization. Therefore, although the total volume of the entire market is declining, the small brands have won a good market response through continuous market development. From the dealer's point of view, it is obvious that the mainstream heavy truck companies have a relatively cool attitude towards the market, and are sitting and waiting for users. The small brand heavy truck companies are actively exploring the market. Although the growth rate is not large, it is also a kind of growth.
Small brands will eventually grow into big brands, and the heavy-duty truck industry must be a diversified development. Small-size heavy truck companies will surely take away some of the cakes from mainstream heavy-duty truck companies, but this process will be accompanied by ups and downs in the performance of the first-tier companies. The ups and downs are also relatively slow.